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Communication Director (Egypt, Pakistan, Levant & North - West Africa) in Cairo, Egypt

Mastercard
Cairo, Egypt
Posted 5 years ago
335People have clicked1 open position
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Job Details

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Job Description

Strategy & Planning:

  • Works in close partnership with the country and divisional teams to develop and drive integrated Marketing and Communications plans in alignment with the business objectives and priorities.
  • Leads the development and execution of strategies related to external, internal and public affairs communications for Egypt, Pakistan, LEVANT & NWA region consisting of 6 markets in total (Egypt, Pakistan, Lebanon, Jordan, Morocco & Algeria).

Media Relations:

  • Oversees all PR and media relations engagement and activity across the Egypt, Pakistan, LEVANT & NWA region and responsible for managing relationships with key influencers and journalists.
  • Ability to determine the right media mix to use in support of planned product/service launches and corporate announcements

Content Creation:

  • Leads the creation of communication materials for internal and external audiences (e.g. customers, regulators, merchants, media, employees and sales force) including, press releases, internal and external briefing documents, speeches, sales materials and content for use on social media channels.

Event Management:

  • Manages annual events calendar for Egypt, Pakistan, LEVANT & NWA markets and holds responsibility for overseeing execution/delivery of all relevant events.

Corporate Social Responsibility:

  • Leads local strategy development and execution of both Mastercard-led and non-Mastercard partner-led philanthropic programs to increase visibility and drive employee engagement

Supplier Management:

  • Manages all relevant suppliers/partner relationships across the Egypt, Pakistan, LevantEVANT & NWA region (PR Agency, Event Management Agency, etc)
  • Establishes and maintains productive relationships with strategic external stakeholder groups (e.g. communication departments of banks, merchants, mobile operators, media partners, community leaders and governments)
  • Serves as a trusted counselor on issues related to communications and reputation
  • Works collaboratively with Middle East and Africa Regional Communications and Worldwide Communications teams to support initiatives and projects

Job Requirements

  • Strong communication experience with a track record in MENA
  • Outstanding communications skills
  • Strong content development capabilities
  • Digital first mindset from a PR/online/social perspective, with experience of working on influencer campaigns
  • Ability to manage multiple projects simultaneously and deal with competing deadlines
  • Experience in independently setting and strategically managing multiple project budgets
  • Experience managing and engaging with senior leaders in an organization, and supporting them at speaking events and conferences
  • Working knowledge of Egypt, Pakistan, LEVANT & NWA markets, their culture, media and business environment
  • Fluency in Arabic & English is essential (please do not apply if you are not proficient in both – a dual language writing test will form part of the interview process). French is an advantage.
  • Ability to navigate a matrixed organization with multiple internal stakeholder groups
  • The position will be based out of Cairo Office and travel will be required up to 250% of the time

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