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Growth Marketing Specialist

Swvl
Maadi, Cairo
Posted 5 years ago
88Applicants for1 open position
  • 69Viewed
  • 1In Consideration
  • 2Not Selected
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Job Details

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Job Description

  • Manage high quality acquisition programs, campaigns, and activities on online platforms
  • Implement and apply performance marketing strategies between paid social and display network channels
  • Track daily KPIs of online channels and report performance
  • Develop A/B testing ideas on targeting and creative variation
  • Develop performance marketing campaigns across channels such as Facebook, Instagram, twitter, Google Ads, double click and ad networks
  • Allocate budget between online marketing channels
  • Build and follow a suitable attribution model for marketing channels
  • Optimize SEO, SEM and mobile application stores
  • Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies
  • Conduct competitive analysis as needed

Job Requirements

  • 2+ years of experience driving performance marketing campaigns through the following channels: SEM, programmatic display, paid social, re-marketing, and referrals
  • Strong analytical skills, proficiency in Excel and performance marketing tools like Tableau, Google Analytics, SQL is a plus
  • Experience of mobile and social marketing for apps domain is preferred
  • Fluent in spoken and written English

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