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Job Description
- Defines the product strategy and roadmap
- Manages the entire product line life cycle from strategic planning to tactical activities
- Specifies market requirements for current and future products by conducting market research supported by on-going visits to customers
- Develops and implements marketing plan and works with all departments to execute.
- Develops the core positioning and messaging for the product
- Proposes an overall budget to ensure success
- Briefs and trains the sales force at quarterly sales meetings.
- Identifies and presents innovative and creative product solutions.
- Project management of all product integration/launches/changes throughout implementation.
- Coordinates and builds strong working relations with internal and external customers.
- Providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
- Reviews product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors' products.
- Acts as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.
- Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
- Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner,definition of responsibilities, communication plan, divisions of responsibility,milestones, contract with company, review transcripts and reports, and recommend action plans from the research.
- Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
Job Requirements
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Experience as a product manager is a must
- Experience in Gyna specialty is a must.
- Medical or Pharmaceutical Education Background
- Minimum of 2 years' experience as a product manager in reputable pharmaceutical company specialized in anti ineffective
- Excellent in English
- Strong written and oral communication skills
- Good computer skills
- Effective interpersonal and team building skills
- Good persuasive and negotiation skills
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