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Digital Growth Lead

Digitology
Mohandessin, Giza
Posted 4 years ago
43Applicants for1 open position
  • 30Viewed
  • 10In Consideration
  • 1Not Selected
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Job Details

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Job Description

  • Manage digital performance marketing channels including: Paid Search (Search, Display, Shopping, Mobile), Affiliate marketing, Performance display (remarketing, prospecting), Email Marketing, Search Engine Optimization.
  • Responsible for day to day optimization of performance marketing initiatives working closely with clients.
  • Develop and manage rigorous testing across paid channels
  • Experience with remarkting tools (adroll, Criteo ... etc)
  • Works closely with Analytics for deep dive attribution, audience segmentation, campaign ROI, LTV targets, insights and key performance indicators
  • Experience with Google products (Google Analytics, Google Tag manager & Google webmaster)
  • Works with Media Strategy & Insights team to produce monthly recap reviews
  • Gain experience in eCommerce platforms & marketplaces solutions
  • Manage both internal and external creative resources to support campaign asset development
  • Assist in the development of KPI dashboards to improve the day to day operations of the business

Job Requirements

  • 3-5 year's experience with digital media and performance marketing.
  • We are looking for a great team player, someone who is comfortable managing the needs of a variety of cross-functional partners.
  • Highly proficient and knowledgeable about core SEM & SEO tools.
  • Solid knowledge of HTML/technical implications, onpage and offpage impacts to SEO performance.
  • Knowledge of performance marketing practices and have a test-and-learn mindset. Role may require working closely with media team on performing customer acquisition and conversion tests.
  • Ability to manage multiple projects and priorities, with outstanding execution skills with a strong attention to detail.
  • Highly analytical, ability to sift through data, ask questions and develop actionable insights.
  • Outstanding communication and organizational skills, both written and spoken.
  • BA/BS College degree preferred.

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