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Job Description
- Manage, train and develop sales staff.
- communicate with Digital Marketing agency and Marketing Production
- Design annual marketing plan
- Recommend appropriate Marketing campaigns
- Attract more Leads and support Sales activities
- Generates sales leads through Company–sponsored events while coordinating with the regional marketing function locally.
- Oversees lead generation for sales team through Company-sponsored (walk-ins and TI’s) and employee sponsored (outreach and promotions).
- Motivate sales staff and monitor their production levels by using the established Gold’s protocols and sales system programs.
- Hold daily production meeting with sales team.
- Establish and maintain the standard company protocol for sales tours and price presentation.
- Maintain and direct training & development of the gym sales staff.
- Establish and maintain an active referral system with the sales team.
- Establish and maintain a lead box/lead bowl system and monitor on a monthly basis.
- Develop and retain corporate client relationships through the sales team on a monthly basis.
- Audit sales team on a monthly basis.
- Maintain acceptable level of personal sales production.
- Submit monthly game plan for training, promotions and department meetings to General Manager and Area Manager.
- Create, implement and promote special events for the gym with regional marketing to generate new member sales.
Job Requirements
- Must have positive attitude and be able to motivate staff in a positive manner.
- Possess good leadership qualities by possessing strong motivational, communication, team building and training skills.
- Be self-motivated and have strong sales skills which includes the ability to close deals.
- Should possess good organizational and management skills.
- Ability and experience in effectively motivating and managing a staff of sales-oriented employees.
- Be promotionally-oriented and have the ability to direct sales through company required outreach programs.
- Must be able to accept management direction and adhere to Company polices.
- Must be willing to learn and adhere to new systems as Company continues to grow.
- Must have a solid comprehensive knowledge of all facility operational, sales, and management systems.
- Proficient in the use of all software programs that are utilized by Gold’s Gym and specifically at the facility.
- Achieve acceptable level of units per month on an ongoing basis.
- Must have completed all Gold’s internal sales training CD’s.
- Demonstrate understanding of the Daily Sales Stat report and its contents in regard to affecting positive change in weak performance areas.
- Possess complete understanding of the Assistant General Manager position description and understand the sales compensation plan.
- Must be able to successfully pass all internal training testing requirements including gym tours, telephone inquiry, counselor planner audit, guest card audit, lead box/bowl program, referral program and corporate outreach program.
- Thorough understanding of all company policies and procedures.
- College degree preferred. High school diploma and some college courses completed is required.
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