Senior Marketing Specialist
Swvl -
Maadi, CairoPosted 5 years ago177Applicants for1 open position
- 147Viewed
- 5In Consideration
- 1Not Selected
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Job Description
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Job Requirements
- Bachelor’s degree in Marketing/Communications/Public Relations/Business or a related discipline
- 3 years of marketing, consulting, and/or agency experience
- Solid experience in market research, analytics, and segmentation
- Previous experience with HubSpot, Salesforce or other content management system (CMS) is required.
- Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content.
- Knowledge of HTML, CSS, and JavaScript, good understanding of web based and online marketing strategies as well as organic search, keyword optimization and reporting metrics.
- Exceptional writing, editing, proofreading, and research skills
- MS Office proficient, Excel and PowerPoint
- Strong interpersonal and client relations skills
- Team player who can build strong relationships with different teams to plan and execute email campaigns and oversee their full life-cycle, including: creative/copy development, data segmentation and reporting/analysis
- Ability to exercise judgment within defined procedures and practices to determine action