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Senior Marketing Specialist

Swvl
Maadi, Cairo
Posted 5 years ago
177Applicants for1 open position
  • 147Viewed
  • 5In Consideration
  • 1Not Selected
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Job Details

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Job Description

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Job Requirements

  • Bachelor’s degree in Marketing/Communications/Public Relations/Business or a related discipline
  • 3 years of marketing, consulting, and/or agency experience
  • Solid experience in market research, analytics, and segmentation
  • Previous experience with HubSpot, Salesforce or other content management system (CMS) is required.
  • Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content.
  • Knowledge of HTML, CSS, and JavaScript, good understanding of web based and online marketing strategies as well as organic search, keyword optimization and reporting metrics.
  • Exceptional writing, editing, proofreading, and research skills
  • MS Office proficient, Excel and PowerPoint
  • Strong interpersonal and client relations skills
  • Team player who can build strong relationships with different teams to plan and execute email campaigns and oversee their full life-cycle, including: creative/copy development, data segmentation and reporting/analysis
  • Ability to exercise judgment within defined procedures and practices to determine action

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