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Marketing Lead - Early Stage Markets (ESM)

Careem
Dubai, United Arab Emirates
Posted 5 years ago
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Job Description

Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation. Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region. Ware looking for an experienced Marketing Lead to join Careem. This is a crucial, cross-functional, and high-visibility role in Careem's fastest growing region to focus on ESM markets: Abu Dhabi, Sharjah and Ajman.

Job Requirements

  • 3 to 5 years experience in this region
  • A strategic market insight and good understanding of the markets. We're looking for someone who understands what the addressable market is. A 100% marketing background is not required, more important is understanding the market and knowing how we can tap into it.
  • Experience in the UAE, major plus if you have experience in Abu Dhabi (living or working).
  • A digital background and ability to create holistic digital campaigns. Able to support with overseeing all the channels (e.g. planning, communications)
  • A growth mindset and strong understanding of how to recover from dipping demand, how to make sure reach target when behind?
  • Solid understanding of how to recover from dipping demand, how to make sure reach target when behind?

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