Senior Google Analytics Specialist
Minds -
Nasr City, CairoPosted 5 years ago28Applicants for1 open position
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- 0In Consideration
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Job Details
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Job Description
- Responsible for implementations of Google Analytics, auditing and troubleshooting and reporting analysis to improve digital marketing initiatives.
- Creating reports and use common insights features in Google Analytics
- Track and analyze all project digital analytical activities.
- Assist in the analytics tag implementation, testing & reporting before, during and after the project development.
- Create, Review, and/or Modify Google Tag Manager containers
- Configuration of reporting views & properties and their filters.
- Craft solutions to solve any digital issues and/ or any negative anomalies
- Recommend potential strategies and an implementation plans
- Assist in creation and definition of A/B & multi-variate tests
- Act as subject matter expert for digital and social analytics data
- Analyze and interpret trends; provide actionable insights based on available data to better target future recommendations and project optimizations
- Lead Google Analytics training sessions
- Support organic search & organic social marketing efforts, assisting in goal-setting based on impressions, clicks, traffic, and conversions
Job Requirements
- BA/BS in marketing, or any equivalent field of study.
- 3 - 5 years in digital analytics, preferably with Google Analytics
- Deep understanding of the reporting and administration of Google Analytics
- Experience mining and interpreting data for multi-channel marketing campaigns, digital products, social media and direct consumer behavior, providing insights about performance data and highlighting how data aligns with defined business goals and metrics
- Expert level experience with data visualization, data management & analysis tools
- Experience in building, converting & managing large, complex relational data sets
- Experience with data extraction & manipulation techniques & statistical methods
- Experience in working within a marketing/business intelligence environment
- Strong understanding of linkage between IT & Marketing
- Past experience with web analytics, statistical and A/B testing, and inbound marketing tactics
- High level of experience in data analysis and advanced Excel
- Possess a working knowledge of Google Analytics/digital marketing attribution models
- Experience with the implementation of Google Analytics via Google Tag Manager
- Experience defining and analyzing User Experience
The following is a plus:
- Experience with marketing tools such as Google Adwords & DoubleClick
- Google Analytics Certification
- Experience with SQL, Spreadsheet modeling
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