Marketing Manager in Dubai, United Arab Emirates
Philips -
Dubai, United Arab EmiratesPosted 5 years ago242People have clicked1 open position
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Job Description
In this role you have the opportunity to
- Be responsible for implementation of the business strategy for Garment Care in the Middle East market in alignment with strategic priorities. As owner of the product strategy & planning process, you will manage the category in line with objectives (sales, profitability, market share as main KPIs).
You are responsible for
- Crafting and leading the delivery of locally relevant go-to-market plans, making sure that optimal positioning of the product portfolio is established and continuously looks for opportunities to optimize customers and consumers
- Launching new products into new and existing channels, ensuring that buy-in and contributions are secured from relevant internal and external stakeholders
- Together with BG, BU & BMM determining product portfolio for the Markets, setting up and executing road maps for the introduction of new products or updating and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock
- Partnering with central business units and leading BMC (Business Market Combinations) handshake and tracking ongoing performance
- Managing the marketing budget, and being accountable for the top and bottom line category results
- Cultivating dynamic relationships with local sales, marketing and functional teams and the global category team, as the primary local contact for the
- Contributing to the development of new channels (incl. digital), and optimizing existing channel mix, linking to sales plans.
- Driving consumer loyalty by aligning the necessary resources within the Market
- Providing business with local insights about markets, competition and trends
Job Requirements
- Degree level education – Either Marketing, Business or Engineering
- Previous experience in marketing management and/or business development in the FMCG industry, including P&L management for a business category
- Experience of running campaigns & dealing media agencies
- Regional Experience
- Previous experience of working directly with distributors within a customer facing role
- Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth
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