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Media Relations and Thought Leadership Manager

SIEMENS
Cairo, Egypt
Posted 5 years ago
107People have clicked1 open position
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Job Details

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Job Description

  • Implement an innovative media and thought leadership strategy across various platforms to tell the Siemens story in Egypt and the Middle East
  • Compose and edit press releases, presentations, speeches, social media posts and other material to communicate with journalists and the public
  • Support the company’s executives in enhancing their positioning in external channels and at events
  • Develop and execute an integrated content strategy, maintain editorial calendars and produce stories that are aligned with global communications priorities and business objectives
  • Build on Siemens existing strong and positive share of voice
  • Nurture a positive relationship with the media on a local, regional and global level; expand an influencer database and foster solid relations with them
  • Build effective ties internally with business and sales teams; collaborate and support the regional communication team

Job Requirements

What do I need to qualify for the job?

  • Bachelor's degree in journalism, public relations or related field
  • At least eight years of experience producing content for print, digital and other channels in both Arabic and English
  • Deep understanding and strong relations across the media landscape (TV, print, digital and radio)
  • Experience creating compelling messages for different demographics

Skills Required

  • Combination of digital content, journalism and publishing skills
  • Ability to craft compelling content in Arabic and English; outstanding command of both languages is required
  • Equally comfortable with long-form narrative and real-time content creation; knowledge of distribution strategies and tactics
  • Project management skills to juggle editorial schedules and deadlines while sticking to a budget
  • Desire to master the latest platforms, experiment with new storytelling and content-creation tools, and apply social media techniques to boost engagement and buzz

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