Media Relations and Thought Leadership Manager
SIEMENS -
Cairo, EgyptPosted 5 years ago107People have clicked1 open position
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Implement an innovative media and thought leadership strategy across various platforms to tell the Siemens story in Egypt and the Middle East
- Compose and edit press releases, presentations, speeches, social media posts and other material to communicate with journalists and the public
- Support the company’s executives in enhancing their positioning in external channels and at events
- Develop and execute an integrated content strategy, maintain editorial calendars and produce stories that are aligned with global communications priorities and business objectives
- Build on Siemens existing strong and positive share of voice
- Nurture a positive relationship with the media on a local, regional and global level; expand an influencer database and foster solid relations with them
- Build effective ties internally with business and sales teams; collaborate and support the regional communication team
Job Requirements
What do I need to qualify for the job?
- Bachelor's degree in journalism, public relations or related field
- At least eight years of experience producing content for print, digital and other channels in both Arabic and English
- Deep understanding and strong relations across the media landscape (TV, print, digital and radio)
- Experience creating compelling messages for different demographics
Skills Required
- Combination of digital content, journalism and publishing skills
- Ability to craft compelling content in Arabic and English; outstanding command of both languages is required
- Equally comfortable with long-form narrative and real-time content creation; knowledge of distribution strategies and tactics
- Project management skills to juggle editorial schedules and deadlines while sticking to a budget
- Desire to master the latest platforms, experiment with new storytelling and content-creation tools, and apply social media techniques to boost engagement and buzz