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Senior SEO Specialist

Essence Adverts
Maadi, Cairo
Posted 5 years ago
18Applicants for1 open position
  • 13Viewed
  • 5In Consideration
  • 3Not Selected
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Job Details

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Job Description

  • Perform comprehensive SEO Audits, evaluating website construction and identifying issues, concerns and areas of opportunity for the eventual SEO campaign
  • Build detailed keyword research documents, uncovering search volume and competitiveness data for all relevant phrases to create a priority plan for targeting individual keyword phrases
  • Conduct thorough competitive analysis to help refine determination of keyword targets by understanding which terms are already dominated by SERPs competitors, and which are potential candidates for future optimization efforts
  • Make SEO recommendations for updating site code, content and tagging elements based on research data and qualified by key performance indicators (KPIs) collected from Google Analytics, Google Search Console, and a variety of proprietary and 3rd party tools
  • Handle Off-Page SEO, generating high-quality links, creating great, viral content for Content Marketing purposes, and advising Social Media marketing and traditional PR teams to approach their tasks in a way that supports SEO efforts
  • Evaluate results with monthly SEO Performance Reports analyzing important KPIs and comparing Year Over Year performance trends

Job Requirements

  • Experience with Google Analytics, Google AdWords Keyword Planner, Good Search Console, etc.
  • Functional experience with WordPress, Joomla, or another CMS web publishing software
  • Detailed understanding of HTML, CSS, and JavaScript
  • Awareness and understanding of important SEO elements like robots.txt, metadata, site speed optimization, etc.
  • Listening skills
  • Interpersonal Communication Skills
  • Content Writing
  • Creative Thinking
  • Attention to detail
  • Computer skills
  • Analytical skills
  • A./B.S. in Marketing, Business, Communications, Web Design, Computer Science, Information Technology, or any technology related field

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