Social Media Specialist

Position Summary:

Lead and manage Kroger’s digital marketing strategy and customer communication plans to meet business objectives.

Lead and oversee all digital marketing channels for the enterprise, including email, push notifications, short message service (SMS)/multimedia message service (MMS), social media and paid digital (search engine marketing (SEM), display, etc.) platforms. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.

Main Job Duties (Summary)

• Create, supervise and lead a cohesive social media strategy for EiTESAL Online channels
• Implement plans to drive awareness and ongoing engagement
• Create, Develop and implement social media marketing strategies and plans across email campaigns, WhatsApp Business, paid digital platforms to drive leads and increase EiTESAL members
• Collaborate with other teams to create communication/campaign plans to support our services department objectives
• Use data and insights to evaluate online marketing effectiveness; advise on future strategies and campaigns while communicating findings to all stakeholders
• Identify strategic programs, partnerships and digital capabilities in support of the digital marketing strategy
• Oversee digital marketing budgets and report forecasts and actuals to marketing manager
• Champion new ideas to help the organization evolve with the rapidly changing digital marketing space
• Follow up with designer and provide attractive ideas for designs