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Job Description
- Working on e-marketing programs and targeting methods for potential customers
- Analyze marketing channels to drive ROI across SEO, Social, Email and Display channels and help define channel attribution models
- Establish marketing campaign dashboards/reports that lead to actionable insights and recommendations and automate where possible
- Develop thoughtful campaigns supported by data that back out into the KPIs
Job Requirements
- Preferably has background in marketing within the software industry
- Proficiency in the methods of funded advertising (Facebook Ads or Google Ads).