Graphic Designer

What is the role of a graphic designer

• The graphic designer job description includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. He will be the one to shape the visual aspects of websites, books, magazines, product packaging, exhibitions and more.
• Graphics should capture the attention of those who see them and communicate the right message. For this, he needs have a creative flair and a strong ability to translate requirements into design.
• The goal is to inspire and attract the target audience.

Responsibilities

• Study design briefs and determine requirements.
• Conceptualize visuals based on requirements.
• Prepare rough drafts and present ideas.
• Develop illustrations, logos and other designs using software or by hand.
• Use the appropriate colors and layouts for each graphic.
• Work with copywriters and marketing manager to produce final design.
• Test graphics across various media.
• Amend designs after feedback.
• Ensure final graphics and layouts are visually appealing and on-brand.