Digital Marketing Manager
AL-Matar -
Maadi, CairoPosted 5 years ago87Applicants for1 open position
- 73Viewed
- 42In Consideration
- 19Not Selected
Job Details
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Job Description
- Proactively monitor, evaluate and prioritize new digital technologies, trends, and service providers that support our marketing objectives and overall mission.
- Collaborate with marketing audience and channels owners, IT and UX, operations, and business leads to identify and scope pilot opportunities.
- Measure impact and build a business case for scale-up recommendations
- This position requires a strong combination of technical savvy and marketing depth to identify opportunities to drive the business for our various concepts.
- Digital Channel Development manager will be expected to know and maintain relationships with the leading and emerging marketing and technology vendors in the Travel space. The manager will be a resource to the marketing, e-Travel, and mobile platform teams on the strengths of potential partners
- Lead the development of opportunity assessments, business cases, and execution of new concepts and solutions with internal Marketing Team that are in line with business and marketing objectives and strategies.
- Conceptualize, communicate, “sell-in”, and bring ideas to life through a combination of written communications, in-person presentations, and business requirement definition. Become an expert in the needs of our concepts to drive business impact, and the existing processes and constraints to identify and overcome barriers.
- Collaborate with a wide variety of functional experts (marketing, IT, e-commerce, user experience, creative, analytics, and operations).
- Assess a situation, develop a plan, make recommendations, get approval and run with it.
- Identify opportunities, formulate practical solutions, and bring data to support recommendations.
Job Requirements
Required Competences:
- Analytical Thinker: It is imperative that this position possess critical thinking and analytical skills. They should be able to readily
- Integrated experience: Comprehensive understanding of the digital ecosystem and how web, CRM, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales strongly preferred.
- Digital expertise
- Design skills
- Strong knowledge in a variety of workflow processes, such as automation, testing, API integration and analytics/measurement.
- As the position entails so many elements, the Digital Marketing Manager should be a self-starter; someone who doesn’t require hand holding.
- Envision skills
- The ideal candidate is a digital generalist with a strategic mindset and hands-on experience building new experiences.
- Minimum of 5 years’ experience in digital marketing, retail and/or e-commerce services. Background in both social media/marketing and performance-oriented marketing are a must.
- A passion for understanding the customer mindset and keeping up with media and technology trends; along with strong customer insight skills and the ability to translate those insights into business ideas is required.
- Experience driving collaboration and partnerships within and across functions
- Experience working with technology vendors, ideally in the marketing or sales space
- Experience with business case development, developing a financial/budget forecast (revenue and expense) and proof-of-concept/pilot project execution
- Hands on experience with managing social media programs and/or digital media spend (search, display, affiliate) a must
- Knowledge of Saudi Market – Culture is a Plus.