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Category Planning & Activations Manager - Mashreq

Mondelēz International
Cairo, Egypt
Posted 5 years ago
75People have clicked1 open position
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Job Details

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Job Description

Cross-Category Innovation

  • Drive Mondelēz scale to win in Snacking; become the expert in adopting the company Snacking concept and developing local strategies and plans by RE- Hot Zone picture of success / tracking by RE
  • Cross-Category Seasonal events/ Big-Bang - Implement “occasion” based and cross category opportunities

2- In-store Excellence

  • POB communication- Partner with POB to exploit shelf, secondary displays and Hot Zones to drive optimal shopper communication and conversion
  • POSM development- Exploit shelf, secondary displays and Hot Zones to gain stunning visibility
  • Lead coordination of in-store support activities (Merchandisers & Promoters)
  • 5S experts; transformation to 5P across total business to provide focus and clarity for Sales teams in store
  • Category leadership through CatMan, Planogram development, and other in-store projects
  • Partnership with Sales teams to provide tools needed to deliver every day great execution in store

3- Category Growth Strategy:

  • Lead development of Category Sales growth strategy in alignment with Marketing priorities
  • Provide Sales teams with enough visibility and support to build robust JBP’s with customers
  • Contribute to AC development- Provide Category expertise to Sales teams

4- 5P Picture of Success (PoS) by Retail Environment:

  • Develop 5P standards by RE with local adaptation of One-page PoS for Field Sales force
  • Incorporate Shopper Insights and 5S knowledge

5- Category plans design

  • Develop plans for key customers (together with Sales) to fix the gaps vs. category standards
  • Category Planning & Forecasting- Category KPI tracking and analysis- NPD/ Big Bets trade execution plans- Ready to Sell (Concept sell)

6- Activities Management

  • Design Trade Channel/ Customer activation plans and promotional programs
  • Ensure initiative plans are sufficient to achieve objectives- Check Sales capacity to execute with excellence
  • Ensure optimal investment and control of Trade Spend via: detailed trade marketing budget with clear category objectives linked to investment plans
  • Effective monitoring and evaluation of all execution results to ensure ROI for Mondelēz International
  • Collaboration across multi-functional resources to drive an integrated and coordinated activity plan

Job Requirements

  • Bachelor Degree/Master in a relevant study
  • Minimum of 10 years of experience in Sales Management in a Trade Marketing and/or Traditional Trade Management role
  • Multi-category FMCG Sales experience
  • Proficiency in using MS office tools, exposure to Sales automated devices

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