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Job Description
- Setting the strategy for all paid traffic on the website (through GDN, AdWords, Social Media, Partnerships...etc.)
- Launch and optimize various PPC campaigns
- Keyword selection and audience targeting
- Monitor budget and optimize bids to increase ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
Job Requirements
- BSc/BA in Marketing, Engineering, Computer Science, or a related field
- 5 years+ in Digital Marketing environment, preferably performance
- AdWords certification is a plus
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Google Search Console, Tableau, WebTrends etc.)
