Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high quality content
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
Job Requirements
- Proficiency in MS Office and Word Press other Content Management Software
- Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- BSc degree in Marketing, Journalism or relevant field
- Work experience as Marketer/ content marketing from 2-4 years of experience preferably within software industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
