Rx Trade Marketing Manager
Sanofi -
Cairo, EgyptPosted 5 years ago84People have clicked1 open position
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Ensure an efficient collaboration process with BUs in order to meet business needs
- Enhance strategic partnerships with internal and external stakeholders (Marketing, Trade, KAM, and other areas)
- Develop Trade Marketing strategic plan with/for the key strategic brands for both short and long terms, analysing category trends, driving shopper insights and anticipating competitor strategies Identify execution opportunities, innovation and actions plan to meet shopper and trade customer’s needs
- Lead Distribution and product launches execution at POS (channel definition, commercial policy, distribution and sales tracking);
- Align with BUs, Revenue Management and KAMs to maximize shopper pricing, promotion activities and patient services
- Lead shoppers & customers activity calendar planning
- Drive Trade Customer marketing initiatives, to develop sell-out with all channels
- Develop and manage initiatives for customer education program (chains, pharmacist, institutions, etc)
- Lead and organize the trade customer events and strategic meetings,
- Co-create and innovate in partnership with customers, including promotions, patient in-store activities (information, new services, awareness campaigns) and customer education programs
- Monitor and guarantee the trade marketing and customer plan execution at all channels
- Deliver strong Sales Fundamentals (mix, distribution) across priority customers and segments
- Propose process and tools improvements to simplify execution
- Ensure appropriate POS & trade marketing resource allocation aligned with BUs strategy
- Define and pilot Trade Marketing KPI’s
- Develop and monitor POS activities’ KPIs (sell-out, distribution, stock, market share…)
- Maximize ROI and Trade Marketing activities effectiveness, aligned with BUs/ Brand strategies
- Collaborate to make forecasts for product demand to ensure the sustainability of inventory;
- Develop talents, including internal training (sales force on execution, KAM on shopper insights…)
Job Requirements
- Minimum 7 years of total experience in pharmaceutical industry including at least 3 years in marketing and commercial intelligence
- Experience in consumer marketing, shopper behavior and / or category management
- Understanding of contract management and trade terms optimization
- High level of understanding / practical experience of commercial negotiation with key customers
- Very good understanding of statistical analysis tools with solid analytical know-how & financial math
- Strong leadership skills and change management capabilities
- Ability to network/influence in a matrix organization
- Strong analytical skills, with a good balance between using empirical data and common sense and “gut feel”.
- Confidence to work with and challenge Senior Managers
- Superior written and verbal communication skills. A lucid and structured communicator, who makes their point clearly and persuasively
- Must be able to handle numerous projects at one time and meet fast turnaround deadlines
- Balancing the ability to deliver with urgency with the ability of keeping momentum due to the reality that building capabilities is more of a marathon than a sprint
- Take, understand and establish project briefs, communicating and presenting to all parties to ensure the approach is supported, project is managed and excellence is achieved
