Digital Marketing Specialist

Engaz Real state company -
Cairo, EgyptPosted 5 years ago

82Applicants for1 open position

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Execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification Ability
and creativity to integrate and effectively use all social media channels highly
common among online communities
Tracking ad budgets, A/B testing ad creative, keyword research, setting up
audiences, and optimizing for conversions and KPIs
Keep abreast with industry trends, new platforms, and digital advertising
techniques and latest technologies
Perform digital advertising audits
Monitoring on-going campaigns and ensure their optimum performance
Define the most important social media KPIs and ROI
Identify target audiences and analyzing their attributes, behavior and media consumption habits
Attain key performance indicators such as reducing the website bounce rate, improving conversion
Track, report, and analyze website analytics and PPC initiatives and campaigns
Develop brand awareness, generate inbound traffic and cultivate sales and leads
Brainstorm and develop ideas for creative marketing campaigns
Preparing insightful campaigns reports.

Excellent understanding of digital marketing concepts and best practices experience with social media, Google Ad-words, and email campaigns and SEO/SEM/SMM
Know how to research relevant keywords and use analytics tools such as Google Analytics
Well, knowledge about all digital marketing abbreviations.
Monitor trends in social media tools, application, channels, design, and strategy
Have good communication skills, self-learning ability, ability to analyze, solve and summarize problems.
Good in Excel and analysis data skill