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Job Description
- Supports the marketing plans and campaigns across Air Arabia Egypt network; channels marketing requirements, and campaign briefs received from outstations to the corresponding team for execution; confirms budget with line manager prior to execution.
- Handles daily marketing requirements and campaigns for the markets assigned by liaising and networking with creative and studio team, sales, out-stations, e-commerce, suppliers and partner organizations.
- Checks, audits and verifies design and art work versus briefs, plans and budgets ensuring all are in line with company’s branding and corporate image standards.
- Coordinates all activities related to digital campaigns and Social Media in the assigned area including Facebook, Twitter, Instagram, etc.
- Coordinates and communicates the company’s promotions, inaugurals, sponsorship, events, raffle draws, prizes, barter tickets, airport tours, etc..
- Coordinates photo shoots for events in the assigned area, maintains photo gallery of all events regularly on the shared folder for team’s access.
- Acts as a main contact for local and international publishers; manages the production of approved printed material such as flyers, manuals, menus etc.
- Establishes/maintains relations with suppliers and vendors to achieve best services in terms of quality and pricing.
- Supports the Marketing &CC team in keeping abreast with latest marketing and advertising trends relying on different sources including sales team thus enhancing brand awareness, communication as well as creativity in solutions.
- Assists with function-related projects, researches and market intelligence data as well as performance reports as required.
- Initiates correspondence regularly, co-designs templates and forms to be used by the team for marketing related requirements and projects.
- Manages the set-up, content, and day-to-day work of the marketing Social Media interfaces in the assigned area; directly responds, guides, and directs customers’ inquiries/complaints and suggestions in the right channel to ensure proper action is taken and customers are satisfied.
- Manages, the editing, design and communication of the internal staff on-line newsletter (SNL) in the assigned area where applicable. Gathers stories, news, information and updates from the system and from staff directly; edits, proof-reads content, designs the layout and then communicates internally to network.
- Performs any additional duties as directed by the line manager.
Job Requirements
- Bachelor degree in Marketing/Communication or equivalent from a recognized university.
- Capable of using technology systems and tools; proficient in Microsoft Office, Internet and Web Search; knowledge in Adobe Photoshop & 3D animation is a plus.
- Fluent in English & Arabic Languages.
- 1-2 years of related working experience in a similar role in the marketing field in any service industry (client/agency); experience with low cost airline is a plus.
- Very good exposure on social media networks such as Facebook, Twitter, Instagram, etc.
- Experienced in drafting, proof-reading and translating editorials in both English and Arabic languages.
- Ability to use a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
- Product knowledge: capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.
- Knowledge in protocol/regulations related to marketing and communication.
- Project management skills combined with analytical skills.
- Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.
