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Digital Marketing Manager (E-commerce)

Nozha, Cairo
Posted 5 years ago
83Applicants for1 open position
  • 82Viewed
  • 7In Consideration
  • 45Not Selected
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Job Details

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Job Description

  • The E-commerce and Digital Marketing Manager is responsible for driving sales for our e-commerce platforms and providing short and long-term direction to e-commerce and digital marketing efforts.
  • This position will be tasked with planning and executing strategies for all of multiple e-commerce properties acquisition and retention marketing through paid, earned and owned digital properties including email marketing, SEO, affiliates, Souq, Jumia and paid digital media.
  • This position must have the ability to work cross functionally to drive growth in the digital environment, manage front end and back end of e-commerce site and all digital platforms, and manage ongoing digital strategy and content execution.
  • Creating digital marketing strategies, planning, executing, analyzing, and reporting on campaigns,
  • Implementing SEO best practices.
  • Setup & manager our affiliate program and attract super affiliates to promote our products
  • Developing marketing Keyword matrix
  • manage integrated online content and schedule posts on multiple platforms to grow onlineaudience and sales.
  • Managing social media platforms, creating social media strategies, planning, executing, analyzing, and reporting on social media campaigns,
  • Working knowledge of marketing planning & automation tools, Hubspot and others.
  • Presenting feedback through social and online listening strategies
  • Demonstrated knowledge of Google Analytics for web site traffic analysis.
  • Managing Marketing campaign, creating the campaign strategies, executing, analyzing, and reporting, with multiple marketing platforms, planning, and analysis tools.
  • Developing email marketing, creating campaign strategies, executing, analyzing, and reporting, with multiple marketing platforms, planning, and analysis tools.
  • Managing landing page campaigns. creating the campaign strategies, executing, analyzing, and reporting, with multiple marketing platforms, planning, and analysis tools.
  • Report on and continuously optimize social/digital marketing campaigns and tactics through analysis of data and metrics, insights, and best practices
  • Content development – support marketing campaign development and execution of blog posts, articles, newsletters, social media content, and other communication materials

Job Requirements

  • BS/MS degree
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels

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