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Job Description
- Researches industries, markets, demographics, trends, sales results, and other data related to the company's products or services
- Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
- Creates detailed reports with research findings and analysis to inform marketing strategies
- Provides written documents and verbal presentations to guide the creation of new marketing plans and strategies
- Recommends specific marketing approaches and spending budgets to achieve the desired sales goals
- Helps come up with new product and service offerings to increase shares in new or existing markets
- Assists marketing team in coming up with focused branding, positioning, and marketing tools for each product or service
- Works within the budget to produce effective promotional materials and advertising opportunities
- Tracks sales and feedback and adjusts marketing strategies as necessary
- Establishes marketing tracking methods to help evaluate performance over time
Job Requirements
- Bachelor's Degree in Marketing.
- Excellent command of the English language and business writing.
- High-level capabilities; Research, Analysis, Marketing Strategy, Customer Service
- Familiarity With Media Channels, Writing, Public Speaking, Interpersonal Communication, Attention to Detail, Organisation, Planning, Self-Starter, Multi-Tasking, Innovative, Creative, Time Management, Financial Skills, People Management.
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