Digital Marketing Executive

A Digital marketer who is able to effectively communicate through appropriate technology platforms.

• Responsible for developing the online strategy used in marketing a company's product online.
• Manage and utilize marketing techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
• Manage and put together various online promotions and e-mailing campaigns to get the company's message out.
• Manage digital advertising agencies.
• Prepare online media plans with the digital agencies assistances.
• Manage social media accounts and groups with the digital agencies assistances.
• Perform consumer research to discover other ways of reaching customers via the Internet.
• Translate business goals into successful SEO campaigns, analyze the performance of SEO efforts and help increase search engine rankings for their websites.
• Increase brand awareness, promote company products and to drive prospects to conversions through online venues.
• Initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. They are adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.
• Other marketing related responsibilities.