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Job Description
- Develop and launch programs to create marketing plans and supervise clients' marketing team members to ensure that the marketing plans are executed as previously set up.
- Conduct market research to find answers about consumer requirements, habits and trends.
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Collaborate in creating and executing launch plans for new products: Leads branding, positioning, naming and messaging of new products
- Collaborate in activities such as forecasting, branding, product positioning, creative concepts, collateral creation and packaging
Job Requirements
- BSc/BA in marketing, communications or an equivalent field
- Proven experience as senior marketing specialist in Food & Beverage
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
