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Social Media Ads Specialist

Cairo, Egypt
Posted 5 years ago
83Applicants for1 open position
  • 0Viewed
  • 3In Consideration
  • 3Not Selected
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Job Details

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Job Description

  • Create Facebook Ad campaigns (from planning, to campaign objective and budgeting, to ad formats) for diverse clients
  • Build both prospecting and retargeting campaigns that push In-Market Auto Shoppers through the purchase funnel
  • Generating leads and sales using Facebook and Instagram Ads
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns
  • Ensure Facebook tasks are being delivered on-time and as expected by client
  • Test ads to determine highest performing creative, markets, and ad copy
  • Continuous monitoring of results and improving of ads
  • Provide conversion-focused ad creative direction and optimize ad copy based on data
  • Ensure proper tracking, attribution, and consistency across client campaigns
  • Reporting of results of Facebook and Instagram Campaigns
  • Manage the strategy and setup of all paid campaigns.
  • Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines
  • Create content
  • Stay current with best practices, strategies, legislation and industry standards related to Facebook Advertising

Job Requirements

  • Hold a Facebook BluePrint Certification is a Plus
  • 2-3 years’ of experience in running Facebook and Instagram campaigns
  • Knowledge of the various paid campaigns, retargeting, Facebook advertising
  • Aware of psychological tactics that influence audiences behavior
  • Experience and Knowledge in improving Click Through Rates and Costs Per Click
  • Understanding social ad creation, market segmentation, and implementation
  • Create/add/manage Facebook ads and large budgets on a daily basis
  • Knows the ins and outs of Facebook ads
  • Advanced knowledge of Facebook pixels
  • Advanced knowledge of retargeting ads
  • Track/report on conversion
  • Excellent at writing ad copy
  • Experience handling marketing budgets and forecasting/reporting results.
  • Excellent English communication skills
  • Detailed-oriented and organized
  • Enjoys learning new things
  • E-commerce experience is a plus

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