Senior Facebook/Google Ads Specialist

Confidential Company - Alexandria

37
Applicants for
1 open position
15
Seen
3
Shortlisted
2
Rejected
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time Work From Home
Salary:
Confidential
Vacancies:
1 open position
About the Job

KEY RESPONSIBILITIES

  • Writing Copy for Facebook Ads
  • Creating some graphics for Facebook Ads
  • Generating leads and sales using Facebook Ads
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Testing variations of ads to determine best performing
  • Continuous monitoring of results and improving of ads
  • Reporting of results of Facebook Campaigns
  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Experience on Lookalike, Custom, and all different audiences creation.
  • Experience on Bid strategy on facebook and Google ads
  • Experience on Pixel Event like Purchase, add to cart, view content and etc.
  • Experience on ads testing in low budget per day.
  • Experience for online store conversion is must.
  • English is must.
Job Requirements

QUALIFICATIONS

  • BA/BS or equivalent working experience.
  • Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
  • Some experience handling marketing budgets and forecasting/reporting results.
  • Good written communication skills
  • Ability to do some graphic design work
  • Detailed-oriented and organized
  • Enjoys learning new things

The following are a plus but not requirements:

  • Positive involvement with the SEO/PPC community
  • Must stay on top of current trends and advancements in SEO/PPC technology
  • Knowledge of Google AdWords
  • Knowledge of Google Analytics, Search Console and Google Tag Manager
Industry: Retail