Social Media Executive - Careem Now
Careem -
Jeddah, Saudi ArabiaPosted 5 years ago71People have clicked1 open position
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Job Description
- Management of the Careem NOW KSA Social Media channels, including copywriting and creative conceptualization and execution and liaison with the Community Management team
- Implement and grow the long-term social media strategy that aligns with the team’s
- Marketing objectives, and fulfil all associated responsibilities
- Conceptualize and execute social media campaigns – both standalone as well as in conjunction with ongoing marketing campaigns
- Planning and visiting on-ground merchants and partnered restaurants around the city and executing social media posts.
- Strive to achieve each quarter’s set OKRs
- Regular reports on the social media performance, including individual channel analysis
- Evaluation of campaign performance: reach, engagement etc.
- Market research and competitive reviews
Additional responsibilities
- Assist the Digital Marketing team with content development
- Ensure Digital marketing efforts align with the marketing objectives
- Research, conceptualize and implement creative digital marketing content concepts
- Refine and improve on digital marketing content
Job Requirements
- Achieving each quarter’s set OKRs
- Successfully supporting core Marketing and partnership objectives
- Ensuring that all stakeholders are kept in the loop including securing approvals prior to campaign launch.
Qualifications/Skills required
- Minimum 2-3 years’ experience of handling social media channels for an agency (preferred) or in-house
- Bachelor’s degree in Marketing/Media (optional if work experience exceeds 4 years in an agency social media role)
- Flexibility in on-ground visitation and coverage
- Fluency in Formal and Informal Arabic and English
- Strong proficiency and in-depth knowledge of the working of various social media channels such Facebook, Twitter, Instagram, Snapchat etc.
- Ability to conceptualize creative social media concepts and campaigns that reflect the Careem NOW strategy and values in collaboration with the extended team
- Strong copywriting skills
- Team player
- Basic digital marketing knowledge a plus, but not mandatory
