SEO Specialist
Zeidex -
Haram, GizaPosted 5 years ago10Applicants for1 open position
- 9Viewed
- 1In Consideration
- 0Not Selected
Job Details
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Job Description
We are looking for a Senior SEO Specialist who has extensive experience in the following:
- Website URL structures that optimize SEO ranking
- Achieving SEO ranking in mobile web despite having fewer links
- Experience in ASO ranking (App Store ranking) in Google Play and Apple Store
- Advanced On-Page techniques such as canonical URLs, site migration without losing SEO ranking, SEO tracking reports, etc..
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Google Analytics report analyzer
- Data science analysis and keywords analysis
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Good English communication skills.
- Proven SEO experience with at least 3 years in companies not freelancing.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative, test-driven field.
