Trade Marketing Specialist - Urgent
Beko -
New Cairo, CairoPosted 5 years ago90Applicants for1 open position
- 68Viewed
- 7In Consideration
- 19Not Selected
Job Details
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Job Description
- Having in-depth knowledge of HA & Electronic Goods industry & products in addition to study the market dynamics & competition, to capitalize on opportunities & minimize threats.
- Keep abreast of Beko’s product portfolio & customers segmentations.
- Consolidate & Analyses market data (Segment, position and market share)
- Do periodical demographic analysis.
- Identify industry and market trends/risks/opportunities that impact the business and determine business implications and support the development of strategic alternatives.
- Report different activities of marketing intelligence related to our products.
- Work clearly with sales department for the achievement of business objectives to increase profit and meeting local budget and sales target.
- Manage, execute and follow up yearly BTL calendar in alignment with marketing calendar across the assigned categories, brands & seasonality.
- Overlook the production of POSM and ensure on time delivery and dispatch to the country in time for the launch and monitor the of POSM implementation in the market.
- Ensure the implementation of merchandising & POS materials to answer the local marketing plans needs.
- Monitor & Report Listing & Distribution file to ensure distribution of new launches and pillar products.
- Prepare daily, weekly and monthly status report.
Job Requirements
- BA/BSc of a well-disciplined University, preferably in Marketing related studies
- 5-8 years of experience (same industry is highly desirable)
- Strong interpersonal, communication & negotiation skills
- Good command of English
- Computer literate & MS package professional (SAP user is valued)
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