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Trade Marketing Specialist - Urgent

Beko
New Cairo, Cairo
Posted 5 years ago
90Applicants for1 open position
  • 68Viewed
  • 7In Consideration
  • 19Not Selected
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Job Details

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Job Description

  • Having in-depth knowledge of HA & Electronic Goods industry & products in addition to study the market dynamics & competition, to capitalize on opportunities & minimize threats.
  • Keep abreast of Beko’s product portfolio & customers segmentations.
  • Consolidate & Analyses market data (Segment, position and market share)
  • Do periodical demographic analysis.
  • Identify industry and market trends/risks/opportunities that impact the business and determine business implications and support the development of strategic alternatives.
  • Report different activities of marketing intelligence related to our products.
  • Work clearly with sales department for the achievement of business objectives to increase profit and meeting local budget and sales target.
  • Manage, execute and follow up yearly BTL calendar in alignment with marketing calendar across the assigned categories, brands & seasonality.
  • Overlook the production of POSM and ensure on time delivery and dispatch to the country in time for the launch and monitor the of POSM implementation in the market.
  • Ensure the implementation of merchandising & POS materials to answer the local marketing plans needs.
  • Monitor & Report Listing & Distribution file to ensure distribution of new launches and pillar products.
  • Prepare daily, weekly and monthly status report.

Job Requirements

  • BA/BSc of a well-disciplined University, preferably in Marketing related studies
  • 5-8 years of experience (same industry is highly desirable)
  • Strong interpersonal, communication & negotiation skills
  • Good command of English
  • Computer literate & MS package professional (SAP user is valued)

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