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Job Description
- Understand the market, consumer, and competition, as well as the direction and objectives of their Brand.
- Assist the Brand Manager in developing the annual marketing plan.
- Follow up delivery of the marketing plans and issue monthly updates.
- Execute projects on Brand and ensure that they are progressing.
- Monitor Brand performance against objectives.
- Come up with initiatives to build the business and achieve Brand objectives.
- Continue to be knowledgeable, and keep on top of all activities related to their
Brand(s) and to their competition (even if not their direct responsibility). - Contribute to Brand objective setting.
- Track, analyze, and report monthly key competitive activity (Advertising, promotions, new launches, packaging changes, marketing activities, and prices).
- Fully understand the market dynamics of the categories we compete in.
- Coordinate and follow up on market research projects.
- Analyze research findings and report top-line observations.
- Assist in developing consumer and trade promotions.
- Secure necessary approvals on all trade and consumer promotions.
- Maintain the department filing system
- Assist the Marketing Manager and Brand Manager on packaging material development.
Job Requirements
Education Background:
- Bachelor Degree in Business Administration (Major Marketing) or relevant
- At least 1-year experience in the field of brand management
- Excellent in Microsoft Applications
- Bilingual – English and Arabic (Spoken & Written)
Personal skills
- Self-motivated (strong operational mindset, decisive, with a "get it done" and “whatever it takes” mentality
- Self-driven, results-oriented with a positive outlook
- Strong Analytical skills
- Creative and innovative
- Ability and experience with working multi-functionally
- Excellent teamwork skills
- Ability to work under pressure and meet a tight deadline while maintaining the professional standards
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