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Job Description
- Support the multiyear innovation & equity strategic growth plan for Candy MEA, including demand spaces where to play
- Support in brand strategy, brand equity, portfolio architecture, brand foundations, creative platform and innovation pipeline
- Support the development and delivery of the MEA Candy innovation funnel over a 3 year horizon, including region-wide, major innovation projects, which are either new category segment entry or major NPD in existing segments
- Partner with Consumer Insights to deliver key innovation and communication testing, measurement and ongoing optimization
- Partner with the BU marketing teams to develop integrated communication plans that are in line with brand strategy and agree regional country wide innovation plans
- Support the development of regional copy strategy executions and oversee the adaptation across countries
- Lead innovation projects through the I2M (Innovation development and approval) process, obtaining necessary approvals at key stages of development to ensure timely & successful delivery
- Know your markets - market dynamics, consumer segments, drivers of consumption, key challenges, potential opportunities and competitor overview
- Support in the strategic and annual business plan process with regards to Candy innovation & equity
- Partner with regional and global counterparts to fill the innovation funnels identifying new platforms, opportunity areas and product concepts
- Align plans and launches with local commercial teams
Job Requirements
- University Degree Minimum 10 years of marketing experience with minimum 5 years in a marketing management position
- Brand Management expertise
- Value Chain experience
- Cross functional experience
- Fluency in English & Arabic
- MS Office Proficiency
- Fluency in English & Arabic
- Proficiency in MS office
- Experience of working in a multicultural teams and environment
- Team Player; ability to support and lead to achieve common goals
- Strong Communication and Presentation skills
- Problem solving: Proactive and resourceful in solving problems, offering innovative and practical solutions in dynamic environment