Marketing Operations Manager
IGAT -
Riyadh, Saudi ArabiaPosted 5 years ago94Applicants for1 open position
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Job Description
- Develop and agree on comprehensive annual/quarterly/ monthly marketing plans that successfully support the achievement of country student placement and IELTS goals.
- Design and agree on multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaigns.
- Lead and manage all new lead generation activities in a highly effective manner.
- Identify new opportunities for generating leads and make recommendations to Country Director to expand marketing activities where appropriate in order to leverage such opportunities.
- Plan, schedule and execute marketing activity to support the successful operation of our events. This includes pre-event marketing and all activities relating to the event itself.
- Prepare marketing & booth designs (with support from Regional Team) and ensure our company is presented to participants in line with strategic goals and brand positioning.
- Support the wider management of events as required and in line with business needs.
- Liaise with the regional web marketing team to ensure that the local website is maintained, updated, managed effectively and developed to meet agreed objectives.
- Drive effective use of websites by developing and implementing SEO/SEM strategies with the regional web marketing team. This includes developing content that will drive students to seek out our website.
- Work closely with the regional web marketing team to generate web leads through multiple online platforms (Google, Facebook etc.)
- Contact center setup and management, closely working with regional contact center
- Support contact center team to qualify the web leads as per the defined targets.
- Monitor call center performance and work on the ways to optimize performance
- Contact center performance reporting
- Work with Office Manager(s) in developing and supporting effective execution of activity calendars including in-office activities and outreach initiatives
- Provide innovative and creative solutions to marketing content requirements within the agreed budget.
- Effectively manage marketing material development and production, including but not limited to brochures, flyers, advertisements etc.
- Ensure high levels of accuracy in all copy and other content working closely with the content team
- Identify relevant vendors and agencies to increase the business success for the country.
- Build and manage effective relationships with relevant third parties to ensure high-quality outcomes .
- Ensure outputs from third parties are delivered on time and to the agreed brief.
- Make effective use of CRM & other tools (ex: Google Analytics etc.) to evaluate the effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination.
- Proactively escalate/highlight issues when necessary along with ideas of how to improve lead numbers and quality in key KPI's of Hot/Warm leads.
- Devise appropriate Public Relations strategies as required and in line with business needs.
- Build and maintain strong relationships and communication with the regional office to leverage all marketing strategies & material that is developed.
- Lead and participate in projects from time to time. These could be country-specific like the possible establishment of a country level call center to qualify leads before they are handed over to local offices for further action or working on projects to allow leverage of marketing best practices across countries.
Job Requirements
- Educated to degree level or equivalent.
- Demonstrable experience (minimum 5-7 years) in delivering high quality marketing solutions with positive, measurable results.
- Highly effective planning and organizing, managing multiple competing priorities.
- Creative thinker and able to develop contemporary marketing content.
- Highly effective relationship building and relationship management skills.
- Able to read, analyze and interpret information effectively.
- Fluent in English with excellent communication skills across all key methods - oral (including presentations), written and nonverbal.
- Problem-solving skills and the ability to implement creative solutions to problems.
- Good team player
- Sound IT skills -“ Microsoft Office
