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Social Media & Marketing Specialist

Wireless Marketer
Nasr City, Cairo
Posted 5 years ago
75Applicants for2 open positions
  • 21Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Job Purpose:

Researches and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing objectives. Uses marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Creates and develops new campaigns, advertising copy, and other marketing materials.

Responsibilities:

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team
  • Work closely with the sales team on program development and implementation
  • Create and execute lead generation program
  • Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
  • Creative social media platform content regarding marketing plan.
  • Develop, implement and manage multiple social media platforms.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
  • Up-to date with social media trends and best practices.
  • Set specific objectives and report on ROI.
  • Monitor SEO and web traffic metrics.
  • Evaluating competitor’s Marketing strategies and creating plans to overtake them.

Job Requirements

  • Bachelor's Degree in Marketing, Business, or a Related Field
  • Adequate knowledge of web design & web development
  • Knowledge of online marketing channels.
  • Analytical and multitasking skills.
  • Excellent Managerial skill.
  • Previous experience in a similar digital marketing role.
  • Experience of digital marketing at strategic and hands-on an operational level.
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
  • Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google Ad Words, Twitter Ads.
  • Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.

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