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Job Description
Develop advertising concepts, mainly deliver the words slogans and audio scripts that accompany advertising visuals, work in close partnership with art directors and have lots of input to the visual elements.
Job Responsibilities
- Discussing the client's core message and target audience
- Research the product, target audience and competitor activities in the market
- Brainstorming visual and copy ideas with other members of the creative team
- presenting initial ideas, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
Job Requirements
- Proven working experience as Copywriter or similar role
- Creative and imaginative
- Excellent writing and editing skills in both English and Arabic
- Ability to meet deadlines
- Work well in a team
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
- Have an interest in commerce, popular culture, and new advertising trends and techniques.
- Minimum 3 years of relevant experience.
