Job Details
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Job Description
- Write and publish various types of pieces for our company’s web pages, articles, scripts, and social media posts.
- Producing marketing copy to advertise our products, writing blog posts about industry-related topics, and promoting our content on social media.
- Help us reach our target audience by delivering both useful and appealing online information about our company and products.
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our company and products
- Interview industry professionals and incorporate their views in blog posts
- Edit and proofread written pieces before publication
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Collaborate with the creative team in brainstorming, brand name generation, and new ideas conceptualization.
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed
- Content creation for all marketing materials through social media, videos and creating customized promotional website pages to drive internal or external marketing campaigns in-line with the branding strategy
- Deliver the marketing and communication plans by creating and editing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, webinars, etc. to ensure all the company’s communication is meeting the brand standards
- Work with the creative team to come up with branding ideas, advertising copy, graphic designs, and promotional materials’ content through support various communication and marketing activities to promote the company’s brand and image
- Implementing the brand strategy through generating targeted content to specific audiences and look for content that is in demand by conducting market research or employing SEO strategies
- Adhering to the posting frequency, and creating content that is in line with the company’s goals
Job Requirements
- Strong command of written English and Arabic.
- Time-management skills
- Portfolio of published articles
- Excellent writing and editing skills in English
- Strong research skills
- Proven work experience as a Content Creator, Copywriter or similar role
- Background in education domain.
