Senior Digital Marketing Specialist
webSTDY -
Giza, GizaPosted 5 years ago36Applicants for1 open position
- 25Viewed
- 8In Consideration
- 2Not Selected
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Brainstorm new and creative growth strategies
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Understand the unique industry buyer personas, channel strategy and buying process
- Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Monitor, review, and report on all marketing activity and results on a weekly basis
- Researches and monitors the activity of company competitors.
Job Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Excellent communications & writing skills
- Excellent English proficiency
- Thorough understanding of digital marketing elements (traditional and such as SEO/Social media etc.)