Job Details
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Job Description
- Nexford University is looking for a Digital Marketing Manager to join our team and lead on performance marketing and paid digital marketing channels, including Google Ads, Facebook, and LinkedIn.
- This is a critical role in Nexford’s growth. The ideal candidate will need to demonstrate a high level of autonomy, creativity, responsibility and attention to detail.
Key responsibilities and requirements:
- Drive user acquisition, top-line growth and retention through digital channels
- Provide clear reporting with actionable analysis for each digital channel
- Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms
- Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate.
Job Requirements
Facebook:
- Deep understanding and hands-on experience of Facebook platform: launching new campaigns, optimizing current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis
- Experience launching canvas ads
- Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation and reporting.
Google Ads:
- Conducting keyword research to reach new segments
- Optimize