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Brand Manager

Soudanco
Heliopolis, Cairo
Posted 5 years ago
163Applicants for1 open position
  • 3Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Formulated a brand communication strategy with new positioning based on a full U & A study.
  • Developed a new social media strategy that focuses more on our epicenter target consumers, to increase consumer engagement with the brand.
  • Developed a strategic relaunch plan for 2014 that communicates the new brand equity and positioning.
  • Worked closely with media agency in developing media plan for the current TVCs by the end of 2013 to create more pull, while in parallel created more push through a retail & wholesale incentive scheme.
  • Worked on creating 2 new TVCs for 2 segments “packs & cups” that falls in line with the new strategy.
  • Created new brand guidelines for all our communication material (POSM, Outdoor & Social media), to ensure harmonization with the brand equity.
  • Developed a full PR campaign to counteract the rumors around the brand.
  • Completed business review for the Noodles category in Egypt.

Job Requirements

  • 5+ years’ experience in brand management field , experience in FMCG sector is a must.
  • BSc of business administration degree will be suitable , post graduate degree in Marketing or Product Management is an asset.
  • Excellent command of English language.
  • Excellent MS Office skills.
  • Critical analysis orientation , business cycle understanding , problem solving & decision-making capabilities.
  • Excellent communication, presentation and reporting skills.

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