Senior Marketing Specialist
IPPSOL -
Cairo, EgyptPosted 5 years ago40Applicants for1 open position
- 40Viewed
- 4In Consideration
- 0Not Selected
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Job Description
We are looking for an experienced and creative Marketing &Social Media to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will have the opportunity to provide consulting services to our client as a part of our consulting team.
Planning
- Develop the yearly marketing plan to promote the company and its different business lines and products.
- Coordinate with the sales manager to align marketing objectives and sales objectives with the company strategy.
- Maintain the brand image and positioning within the markets
- Create a competitive intelligence culture within the company to assure the brand is maintaining its competitive advantage, to support as the driving department in setting the strategic directions of the organization, and to assure the brand is leading within its market
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Responsible for the go-to-market plan of any new business line from product concept testing till its launch in the market
- Develop product penetration initiatives to support in reaching out for more segments with the current and new products.
- To identify distribution channels/gaps where the company can grow its product portfolio profitably.
- To plan CRM programs, relationship marketing initiatives, and drive the lifetime value of the targeted segments.
- To develop marketing research/audit initiatives with the objective of assuring customer loyalty and clients’ satisfaction i.e. audit on product delivery, audit on service level, audit on promotion compliance.
Follow up
- Responsible to lead the marketing team for execution of the yearly plan
- Coordinate with the company’s sales team to assure for execution of the agreed upon marketing and sales initiatives.
- Responsible to assure that all brand touch points are consistent in terms of messages, look and feel, and positioning. This should also include the sales team, call center team, customer service team, along with the digital media, print, audio and video materials.
- Responsible to manage relevant third parties such as advertising agencies, research firms, event management, PR agencies, brand agencies, …
- Responsible to promote the corporate brand and all relevant communication activities such as the website, corporate profile, PR initiatives, CSR activities, etc…
- Capitalize on relevant CSR activities to promote the corporate brand.
Job Requirements
- Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills
- 5-7 years marketing experience in a B2B role( preferably in sales services )
- Excellent understanding of B2B marketing
- Demonstrated ability to manage budgeting process and use of analytical skills
- Proven track record in delivering marketing campaigns that drive sales growth
- Excellent communication skills to inspire industry partners, staff and to represent the company and brand
- Ability to create and manage marketing strategies across multiple segments
- People management and leadership skills
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Excellent writing and creative content skills.
- Excellent writing, editing (photo/video/text), presentation and communication skills.
- Photoshop user
