Job Details
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Job Description
Accountabilities, responsibilities and main duties:
- Creates, develops, and designs the material that supports marketing and communications activity; including but not limited to brochures, booklets, banners, websites, e-newsletters, press releases, features and media opportunities and ensures that they meet agreed corporate branding standard.
- Tracks performance of online marketing campaigns through measurement and analysis to understand effectiveness of each campaign.
- Monitors and analyzes competitors in the Egyptian market.
- Develops digital strategies (web and social media) to build BESA online reputation and provides quarterly progress reports and presents them to management.
- Supports in providing BESA clients, including student and parents, with accurate and professional counseling services to help students choose the best suitable study abroad destination that meets their academic and financial capabilities.
- Supports in segmenting clients, analysing current client data and evaluates client journey and accordingly develops tactics that address client issues and help to enhance customer experience.
- Responsible for all marketing-related administrative tasks, including set-up for marketing events such as organising educational fairs, participation in school events and organising meetings for Country Manager.
- Builds relationships with press and media contacts in Egypt.
- Recruits marketing suppliers for BESA.
- Explores the opportunity of attracting sponsorship to sponsor our events.
- Assists in answering all types of enquiries relating to BESA services and activities in Egypt.
- Ensures Marketing database are maintained accurate and up-to-date
Job Requirements
- Bachelor degree, marketing related degree is a plus.
- Experience in Photoshop, InDesign graphic, Illustrator
- Marketing certificates/diplomas is a plus.
- Fluent English is a must.
- Excellent communication and interpersonal skills
- Excellent computer skills
- Excellent presentation and negotiation skills
- Able to work under pressure
- Excellent teamwork skills