Skills And Tools:
- The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company services.
- Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
- Minimum Qualifications Bachelor’s degree or diploma in the marketing-related field.
- 2 years of experience in digital marketing (within the housing industry is preferable).
- Core Competency Requirements Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills. Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML5, CSS
- This role requires an in-depth knowledge of housing services and market goals.
- Proficiency in graphics, web advertising, social media, and web development is a must.
- Familiarity with a wide range of field practices, concepts, and procedures.
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