Head of Digital Marketing Services - CRM - Kuwait

Alshaya - Kuwait City ,Kuwait

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Experience Needed:
More than 8 years
Career Level:
Job Type:
Full Time
Arabic, English
1 open position
About the Job

Role Profile:

Creates and delivers the Alshaya Group digital strategy and overall digital presence.Responsible for the design and architecture of all web-based sites and supportingtechnologies, their management and policing with all supporting training and softwaredevelopment. Converts brand plans and sales targets into specific digital marketing servicescampaigns and supports the group P+L objectives from its digital services platform. The below Key Performance Areas include but are not limited to: Creates and Leads the digital strategy for all of Alshaya’s brand portfolio across all territories:

  • Works alongside the Divisional Presidents to understand and include their business needs into an effective digital strategy.
  • Works alongside all of the Alshaya support functions to ensure that all support activities are supported on a digital platform where required.
  • Ensures that Alshaya’s digital technology primarily supports the business requirements as well as ensuring that the digital platform stays cutting edge for Retail FMCG services

Digital Architecture:

  • The chief architect of the digital presence for Alshaya and its brands across web, social and mobile.
  • Designs traffic flow between platforms to meet the changing needs of our customers and our business objectives
  • Designs push and pull marketing
  • Works with CRM to regulate the volume and regularity of content and communications across the digital platform
  • Responsible for marketing automation processes to identify priority customers
  • Optimises Alshaya sites to increase SEO and SEM technology and ratings
  • Designs and implements marketing intelligence activities
  • The brand site and Alshaya digital guardian

Leads Digital Marketing Services:

  • Creates and implements the company’s marketing strategy across all digital platforms to support business goal delivery
  • Delivers best in class customer engagement through innovative and creative online marketing solutions
  • Responsible for translating brand marketing plans into online activities to attract new customers as well as retaining existing base
  • Builds brand loyalty and awareness using digital technology and online engagement tools

Digital Media Buying:

  • Working with CMD ensures that economies of scale are sought and utilized for all digital media activity
  • Analyses and recommends the most cost-effective channels of media placement, c.f. social media, mobile,
  • Constructs online media monitoring tools to measure campaign effectiveness

Cross Services Alignment:

  • Ensures that all digital platforms are coordinated and aligned to the Group sales goals
  • Understands accommodates and supports e-commerce marketing needs, and points customers at Alshaya websites to maximize sales opportunities.
  • Works with IT to align digital platforms with IT infrastructure and support
  • Ensures all of the Group support services are aligned to the digital platform and that physical retail policies and procedures are mirrored digitally.
Job Requirements


  • Expert knowledge of digital technologies and online marketing tools
  • Website and social media technology and architecture
  • Online analytical tools and traffic measurement programmes
  • Digital media buying and analytics
  • Web site infrastructure and approvals and policy setting


  • 8+ years of experience in digital technology and social networking
  • 8+ years of marketing experience, preferably in FMCG industry
  • Website design and maintenance
  • Emerging technologies and the ability to recognize trends and assess the most relevant and applicable to business needs


  • Strong leadership and high motivation skills
  • Ability to interpret highly complex series of data and apply commercially to online multi-brand campaigns
  • Strong project management and organizational skills
  • Team player, with the confidence to take the lead and guide other departments when necessary
  • Good web technical understanding – an individual who can pick up new tools and concepts quickly
  • Knowledge of online programming and algorithms
  • Mobile and internet marketing skills
About this Company

M.H. Alshaya Co. is a leading international franchise operator for nearly 90 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots,... (More)

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