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Senior Digital Marketing Specialist

Mc Ledger
Giza, Egypt
Posted 5 years ago
30Applicants for1 open position
  • 17Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Research, plan, write, edit, curate, publish and promote content on social networking websites, interactive marketing, and related media.
  • Write and edit content using our brand voice, whether it’s 140 characters long or several thousand words.
  • Use creativity and storytelling to bring our brand to life on social networks, integrating with other marketing functions.
  • Be part of conversations about company content, products, and brand to promote and maintain company reputation.
  • Consult with business units on content creation and social media trends.
  • Communicate effectively in written and video format, and with an eye for design.
  • Work with creative agencies and partners, overseeing their work and providing direction.
  • Analyze metrics and tweak creative strategy as needed.
  • Deliver social customer care with empathy, patience, advocacy and conflict resolution.
  • Stay on top of social media trends and best practices, and actively participate on sites on behalf of the company.

Job Requirements

  • Bachelor's degree plus 5+ years of related experience required.
  • Excellent English
  • Must have an understanding of marketing, advertising, digital marketing, communications, public relations and the ability to apply them to social media.
  • Direct experience with managing social media for an organization preferred.
  • Experience with a social media management system (SMMS) preferred.
  • Advanced proficiency in social channels such as Twitter, Facebook, Instagram, LinkedIn, YouTube and WordPress.
  • Experience managing paid social media campaigns and optimizing based on pre-determined KPIs strongly preferred.
  • Strong writing and editing skills, problem-solving, and attention to detail required.
  • Ability to maintain confidentiality is essential.
  • Must be adaptable, flexible and able to handle changing priorities.

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