Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- This SEO Marketing Specialist will be part of the SEO experts’ team and support our SEO efforts to drive high-volume organic search growth and traffic. You will join a dynamic marketing team that manages the digital and demand generation programs across the company to drive leads and increase marketing ROI for our clients.
Job duties:
- Plan, develop and implement our SEO strategy in collaboration with the SEO team.
- Identify key SEO KPIs, Prepare and present reports regularly.
- Identify our buyer persona to better target identified audiences.
- Identify problems and deficiency and implement solutions in a timely manner.
- Suggest improvements in process and productivity optimization.
- Collaborate with web developers and marketing team Stay up to date with the latest SEO and digital marketing latest trends and best practices.
- A functional understanding of HTML and CSS
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A background in creating reports showing web analytics data and site evaluations
Google ADS
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Manage presence on social networking sites, including but not limited to, Facebook, Twitter, Pinterest and Instagram and seeding content into social applications as needed.
- Manage paid search, display and retargeting campaigns.
- Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results.
Job Requirements
- Knowledge of ranking factors and search engine algorithms
- Experience with Google including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- The ability to deploy an effective local and long-tail search strategy
- In-depth keyword research
- Split-testing similar pages
- Building natural backlinks
- Analyzing the client’s competitors
- Maximizing local search exposure
- Developing strong calls to action
- Working with writers and designers
- Creating effective ranking strategies
- Researching the latest SEO practices
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Experience with A/B and multivariate experiments
Featured Jobs
Similar Jobs
- Senior SEO SpecialistThe Address Investments for Real Estate Consultancy - New Cairo, Cairo1 month ago