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Job Description
As an Email Marketing Specialist, you will assist in the development of email marketing campaigns.
Job Responsibilities and Skills:
- Developing email marketing experience
- Create compelling email copy and subject lines
- Manage reporting and evaluate effectiveness of email campaigns
- Proactively introduce new email marketing campaigns ideas to customers based on current events, news, business strategy
- Engage customers in new features as they are released
- Understanding of lists and segmentation process
- Use performance learnings from campaigns to identify test and learn opportunities, and run A/B tests to drive continuous improvement
- Develop, maintain, and manage customer relationships via emails
Job Requirements
- Experience with marketing automation solutions and known email tools
- Experience with app push notifications marketing solutions
- Knowledge of HTML and CSS
- Basic design skills in order to manage images, template layouts, etc
- Experience in managing email campaigns and an understanding of optimization, user experience, A/B and multivariate testing and reporting, data + segmentation
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