Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Assist with new product positioning in terms of its relationship to a larger product portfolio, the competitive landscape, and the customer's perspective.
- Gather and understand competitive product and service information to help shape and position new products/services, leveraging a range of methods including large-scale surveys, in-practice visits, and other forms of competitive research.
- Serve as customer/user champion to ensure that product interface, features and experience reflect voice-of-customer input, market needs, and corporate delivery objectives.
- Participate in market development and launch preparation for commercial introduction.
- Understand and fluently communicate technical solutions and benefits.
- Collaborate to support development and effective delivery of product messaging by marketing, sales, customer support and investor relations, teams.
- Works with marketing communications to develop tactical tools.
- Support development and delivery of all internal, partner/distribution, and customer/user informational, training and instructional materials.
- Work with Product Development, Distribution (internal and external), Sales, and Finance to help ensure accurate forecasts, both in terms of sales targets and manufacturers readiness to meet demand.
- Mentor and train members of the marketing organization to assume ownership of the product as it moves from launch into general availability.
- In addition, continue to serve as a resource to a marketing organization to ensure early marketplace success.
- Other duties as assigned.
Job Requirements
- Min 2 years of experience required in a related field (marketing & Sales) in Vet industry.
- Proven success working in a highly competitive business environment.
- Strong oral and written communication skills and the ability to communicate at a senior level.
- Marketing Certification is desired.
- Strong presentation and analytical skills, plus demonstrated skills handling variety of assignments simultaneously.
- Excellent knowledge of Microsoft Excel and PowerPoint.
- Experience in Veterinary Market industry is desired.
