Key Account Manager

Job Description & Specification:

• Key Account Manager (KAM) defines the relationship between business and the consumers. The KAM is tasked with defining the individual approach of the sales personnel to specific consumer in order to create strong and lasting relationships.
• The mail objective of the Key Account Manager is to manage a group of important consumers ( Key Accounts) in order to achieve designated sales targets through the implementation of appropriate and unique strategies for these key accounts.
• The Key Account Manager maintains and expands relationships with important clients and will work closely with various business departments in order to maintain and further develop the relationships with the key accounts. The Key Account Manager is responsible for the achievement of sales quota and is assigned key objectives/ metrics relevant to key accounts.
• The key Accounts Manager represents the entire range of company solutions to the assigned consumers. He leads the consumer’s account planning cycle and ensures that the client’s need and expectations are met by the business.

Objectives and Responsibilities of the Key Account Manager

Account Management & Maintenance:

• The key Account Manager is tasked primarily with managing and maintaining the key client accounts. In this role, the Key Account Manager maintains knowledge and awareness of competing products/services, discount and pricing structures, and overall strengths and weakness in order to determine how best to service and motivate key accounts to stay with business.
• The Key Account Manager also maintains an updated sales funnel and participates in regular sales reviews in conjunction with the seniors key account management.
• The Key Account Manager also maintains data and information relevant to key accounts for the purpose for conducting analyses that influence account –specific decision making.
• In this capacity, the Key Account Manager is also responsible for ensuring the profitable sales volume and strategic objective targets are met for the assigned key accounts. He is also responsible for assessing, clarifying and validating the consumers’ needs on an ongoing basis, maintaining high customer satisfaction ratings that are up to the business’s standards.
• The Key Account Manager regularly follows up with the customers regarding orders and timely collections of the business’s products in order to obtain feedback on their level of satisfaction and note areas of sales performance improvement. In this position, The Key Account Managers leads solution development for the identified improvement areas, coordinating involvement of nay relevant business personnel.

Opportunity:

• The Key account Manager is also responsible for the generation of business in the assigned accounts as well as the attainment of new accounts for the business. The Key Account Manager assists in the identification and evaluation of business opportunities by keeping an eye out for business best
• practice, trends, and principals that will enable the key account department to keep consumers satisfied and loyal to the business.

Strategy:

• The Key Account Manager also plays a major strategic role by implementing sales strategies that lead to high consumer satisfaction, hence, building awareness and credibility with the key clients as well as senior account management. In the conjunction with senior account management, The Key account Manager also takes part in strategic account planning process in which departmental financial targets , performance objective, account management standards , and critical milestones over specific periods of time are decided upon

Analytics:

• The Key Account Manager also plays an analytical role where he prepares detailed proposals/ quotes depending on each consumer’s requirements.
• The Key Account Manager also reviews target achievement and creates reports for senior account management, which facilitate the creation of informed account management decision – making and strategy formulation. In this position he also prepares pricing documentation for the business’s products/ services and secures appropriate approval from senior key account managers prior to sending commercial proposals to key accounts.

Knowledge:

• The Key Account Manager is tasked with the maintenance of knowledge within the account management department. This is knowledge on the best practices, market trends, consumer trends, and the competitive environment, He achieves this through regularly attending training sessions, for example, on new trending solutions and technologies.
• The Key Account Manager also constantly improves his professional skills by attending relevant certifications. He also stays in tune with the business’s CRM tool and techniques that come in handy when managing consumers and more so the challenging ones.

Collaboration:

• The role is also collaborative, with The Key Account Manager closely working with the consumer support and resource management departments in an effort to meet account performance objectives as well as the key accounts’ expectations through complimentary cross – functional efforts.
• The Key Account Manager, as mentioned, also laisse with senior key account management in the creation and determination of departmental strategies, financial requirements and account management standards.

Other Duties:

• The Key Account Manager handles related duties as are necessary for the proper management of key accounts and duties assigned to him by the Senior Key account Manager, Hear of Key Account Management, Director of Sales, Chief Sales Officer, or the employer.