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Job Description
- Perform comprehensive SEO Audits, evaluating website construction and identifying issues, concerns and areas of opportunity for the eventual SEO campaign
- Build detailed keyword research documents, uncovering search volume and competitiveness data for all relevant phrases to create a priority plan for targeting individual keyword phrases
- Conduct thorough competitive analysis to help refine determination of keyword targets by understanding which terms are already dominated by SERPs competitors, and which are potential candidates for future optimization efforts
- Make SEO recommendations for updating site code, content and tagging elements based on research data and qualified by key performance indicators (KPIs) collected from Google Analytics, Google Search Console, and a variety of proprietary and 3rd party tools
- Handle Off-Page SEO, generating high-quality links, creating great, viral content for Content Marketing purposes, and advising Social Media marketing and traditional PR teams to approach their tasks in a way that supports SEO efforts
- Evaluate results with monthly SEO Performance Reports analyzing important KPIs and comparing Year Over Year performance trends
Job Requirements
- Experience with Google Analytics, Google AdWords Keyword Planner, Good Search Console, etc.
- Functional experience with WordPress, Joomla, or another CMS web publishing software
- Detailed understanding of HTML, CSS, and JavaScript
- Awareness and understanding of important SEO elements like robots.txt, metadata, site speed optimization, etc.
- Listening skills
- Interpersonal Communication Skills
- Content Writing
- Creative Thinking
- Attention to detail
- Computer skills
- Analytical skills
- A./B.S. in Marketing, Business, Communications, Web Design, Computer Science, Information Technology, or any technology related field